To Twitter or Not To Twitter

Twitter is an extreme case in that people either seem to like it or hate it.

Granted, recent coverage has been great involving many celebrities using it, numerous interviews with the two founders, tweets from outer space, and speculation about potential deals with Google. Even more recently, there seems to be a backlash and people are starting to bemoan whether Twitter will last. IABC conducted research among its members, critical articles appear here and there. Even if Twitter has lost its luster as the darling of the tech avant-garde, and others like FriendFeed are about to take over, it might be a blessing in disguise. Unrelenting growth can be stifling. If Twitter takes five and sits out a round of celebrity rat race, maybe a few smart people have time to get into a room and decide how to make money off this service.

I still believe Twitter is the fastest way to reach a large audience and someone will put it to good use. In business, growth alone doesn't substitute for substance. Revenue is still king. The next headline should be about Twitter and its revenue model.

Help Wanted Section -- Web 2.0 Style

OK, we all have agreed that the social web is going to change the way companies communicate with customers. Here is yet another example demonstrating that the social web also started influencing the way companies hire people: Murphy Goode Winery is looking for a "Murphy-Goode Wine Country Lifestyle Correspondent.”

Among other things, the winery states that "the most important part of your application is a 60 second (or less) video in English, created by you that shows why you are the best person for the job and exhibits your ability to communicate. It should be entertaining. We are looking for a video that demonstrates your storytelling, personal presentation, video production skills, creative content, enthusiasm, knowledge of Murphy-Goode wines and the Sonoma County Wine Country."

Well, that's a long way from providing writing samples. If you want the job, you have until June 5 to apply. If you get the job and did so because you read this, please send me a case at your convenience. Cheers.