How will newspapers survive online?

Great column by Lazarus in the SF Chronicle that takes a different position from the prevailing idea that everything newspapers do online should be free.
No surprise that a lot of bloggers took the challenge and fought back.

Lazarus, in his usual combative style had a few good answers. He points out that a lot of newspapers do investigative journalism (the Chronicle's articles on Barry Bond's steroid use come to mind) and can do that primarily because people take the time to talk with people that 'represent a fairly well-known newspaper'.

Still, the only papers that charge successfully for content are the Wall Street Journal and to a lesser extend the NY Times. So, are these odd balls or trend setters?