The New Generation of Cookies That Follow You

It used to be that websites put cookies on your computer and that's where they stayed, waiting for you to return to that particular website. Not anymore. The new generation of cookies is following you around. This article summarizes a few ways companies deploy cookies that stick with prospects that browse on their ecommerce site but then move on without buying anything.

Is Social Media Today What Websites Were Ten Years Ago?

Jason Cohen makes an interesting comparison about corporate behavior towards social media. He contrasts today's attitudes with those in the nineties when everyone was talking about the need for a website but not many companies understood why and how. Another interesting tidbit is how websites are always visible but social media activities are sometimes invisible.

I like his thinking. Along the same lines, I wonder whether the raise of e-commerce managers is a good example for a new job in corporate America: the online communications/social media manager?