Is Social Media Today What Websites Were Ten Years Ago?

Jason Cohen makes an interesting comparison about corporate behavior towards social media. He contrasts today's attitudes with those in the nineties when everyone was talking about the need for a website but not many companies understood why and how. Another interesting tidbit is how websites are always visible but social media activities are sometimes invisible.

I like his thinking. Along the same lines, I wonder whether the raise of e-commerce managers is a good example for a new job in corporate America: the online communications/social media manager?